Unfortunately, this column is not intended for you.
If you are already reading this column, then just be aware it is not meant for you. I invite you to continue to read it, if you like, and perhaps then share it with someone who does not subscribe to the Faribault County Register. Because it is meant for them.
This column is intended to be read by those folks who do not read the Register, either on a regular basis, semi-regular basis or never. They don't read it in print, and they don't read it online.
Oh, they may live here in Blue Earth, or they may live elsewhere in Faribault County. But they don't subscribe and they don't buy a copy at one of the many locations where the paper is sold on newsstands.
Now, to be fair, thousands of you folks subscribe, and another thousand of you pick up an individual copy at the newsstand.
But many don't. And to be honest, that bothers me.
Oh, it is not the loss of revenue. It is the fact that we put so much effort into producing this paper which is chock-full of news of the community where they live, and yet, they choose not to read it.
I see it happen all the time. Someone at church, or a meeting, or a ball game comments about something going on in the community. Another person is astounded to hear about it. The first person says, "Well, it was in the paper, didn't you see it?"
Nope. They didn't.
I have a term I use for those who don't know what is going on in the very town they live. I call them "blissfully unaware." They don't know what is going on, and they don't care. Where is the City Council planning to build a housing development? What is happening at the school? What is the County Board doing now? Faribault County now has had the earliest in the season tornado ever? Really? Cornerstone Church bought the funeral home? KBEW radio station was sold? My neighbor died and the funeral was last Tuesday?
Why didn't anyone tell me these things?
Each and every week we stuff all kinds of local Faribault County news into the Register. How can people not want to read about what is going on in the town and county where they live? We have stories about their neighbors, friends, maybe even their own kids.
Perhaps they think they get enough news when they read Facebook, or read an area daily newspaper, watch the 10 o'clock news on TV or from some other source on the Internet.
Maybe they get their news from their neighbors, or at the local coffee shop or watering hole.
I guess I just can't figure out why anyone living in a small town does not get and read the local newspaper. And, I am not just saying that because I am an editor of one. I just think everyone would want to be informed about what is going on in the community they live in.
I do. And so do you, because you are reading this newspaper column.
Of course, I also can't understand why someone doesn't shop in the local town they live in. At least shop for all the items that are available in the businesses in their town.
Because, as I have said before, you are supporting the town and the county where you shop and spend your money. So why not support the businesses that are in your town? Because, in so many ways, they are supporting you.
I think it is a matter of community support, and community pride. Don't you want your town and the county where you live to improve, prosper and grow?
I sure do.
So here is what I think you should do. Shop in your local town for as much as you can. Sure, sure, you might not be able to get everything you want in your local businesses, but try. And if you can't find it in the stores in your town, then try the next town in your county.
Support your local school, church, hospital, clinic, law office, dentistOK, you get the idea.
And, support your local clubs, Boy and Girl Scouts, United Fund, benefits held for your neighbors in trouble, Legion, VFW, library, etc., etc.
And one last request.
Read your local newspaper. Even if you don't want to buy it, there is a free copy down at your local library. Or maybe your neighbor who is reading this column will lend you their copy.
And to all of you who are reading this column, thanks for reading us every week.